Courage

Northflank is doing everything a startup shouldn’t do

And that’s exactly why you should pay attention 🙂 It’s super exciting when there’s a rule that you know is important in most every case, and then you see it being joyfully broken by an entrepreneur. For example, no one’s going…

A Brief History of Leverage and Power

20 years ago, Robert Greene published The 48 Laws of Power. Let’s be clear — if you follow all of them, you will wind up in prison. (Come to think of it, that might be why the book is so popular with……

The Biggest Risk

One of our favorite companies at The Family, Star of Service, does absolutely nothing the “right” way. You’re not going to see a Harvard Business Review article on them, because it’s still way too counterintuitive. But it works. We’ve moved…

Startups are going to save the world

People are going to read that and think that I’m exaggerating, but I actually believe it, and I have serious reasons. Startups create value. Sure, part of that is generating money and returns. But it’s also value that recognizes that…