Fundraising 101

Fundraising is one of the most important steps that a young entrepreneur takes. It’s a step that you take only when you need it or when the opportunity presents itself. But it’s also a very discontinuous process. And even though it’s kind of hard to really become good at a discontinuous process, that’s exactly what you have to do.

Entrepreneurs who become very good at fundraising are usually one of two things: good salespeople (because fundraising is just a different kind of sales process) or running a business that needs a looooooot of money…

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