Business is going to save the planet

Lots of people over the past 20 years have developed a guilty ecological conscience. But it’s hard to reconcile that feeling with our way of life and how we want to live. Part of that movement wants us to go back to the Middle Ages. If you know me at all, you know that’s not my vision. Because there is a real alternative: build companies that address our very real problems, all while still using the profit-generation mechanism.
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