The industries nobody notices

A quick look inside one of The Family’s portfolio companies.

Headline writers love companies that people know they’re using: Facebook & Twitter, Apple & Samsung, Uber, Slack. But the world is driven by industries that most people never even notice, and definitely never talk about.

We’re lucky at The Family to work with tons of ambitious entrepreneurs tackling every kind of opportunity imaginable. They give us an inside look at how the world turns thanks to a giant web of companies that constantly interact with both their users and each other. Stick around that web long enough, you start to see huge opportunities.

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