The Biggest Risk

One of our favorite companies at The Family, Star of Service, does absolutely nothing the “right” way. You’re not going to see a Harvard Business Review article on them, because it’s still way too counterintuitive. But it works.

We’ve moved from a linear economy where things were predictable to an exponential future. That means all that time people spend designing a business plan or a business model isn’t very useful…
 

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