No Passport Needed: Launching in Internet Nation

There’s always been a huge tension with startups: do you launch locally or globally?

You hear both sides: you need to stay focused (local); you need to be ambitious (global); you have to move fast (local and global…).

One of the pieces of advice that comes out of that tension is to launch in a good market and see how it goes: in Europe, maybe that meant launching in the Netherlands or the UK, and then taking things from there.

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