Money. Power. Respect.

The question that we have to knock down all the time at TheFamily is “Can you help me with fundraising?” The answer is “No.” And that’s not for the reasons that you might think. Essentially, it’s the wrong question and it comes out of a misunderstanding of how startups and investments work.

Instead, what you should be asking about investors is exactly why you, as an entrepreneur, need them.

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