Often Wrong, Never Doubt

I’m Oussama Ammar. For a decade, I co-founded TheFamily. Our portfolio raised 1.5bn$ in follow-up funding. I did over a thousand deals. Helped startups across the globe go from an idea to something real. It was beautiful. And chaotic. And big. It end up in blood. Co-Founders break up 💔

But that chapter is closed.

This time, I’m not trying to be everywhere. I’m not holding small pieces of companies I barely touch. I’m not chasing volume, trends, or noise. I’m going deep, not wide. Maximum 7 projects. That’s it. Startups, of course. But also things that don’t fit in any deck. Things I love. People I trust. Work that matters.

I want to build again — not from the outside, but from within. Fully involved. Fully present. No distractions.

If you want to follow this journey, understand what I’m thinking, or just see how things really get built — I write a newsletter. It’s where I share everything. The good, the hard, and the in-between.

Blockchain & IP

Over the years — through building Gloops and spearheading productions at The Hana Sachiko Company, Inc. — I’ve witnessed firsthand how

03 Apr

Pricing

Price it bitch!

Venture capital operates in the realm of imagination and experimentation, where precision takes a backseat to vision. The numbers—$5

16 Jan

Portfolio

I want to be smarter

What I love most about AI is the idea of becoming smarter. The problem? There are so many tools, so

15 Jan

Getting your first users!

If you're starting a new business, creating a strong user base and put it on a path of

27 Jun

Pirates on Board!

Your start at a new company is somewhat similar to checking-in at the airport. The process sucks, and it’s

27 Jun

First Principles Thinking

When it comes to creating breakthrough products, as the slightly cliché saying goes; you have to think outside the box.

25 Jun

Managing your Leaders

Yesterday, we’ve talked about how leaders should manage their subordinates, today let’s switch it around and talk about

24 Jun

Gloops, Inc.

Welcome to "The Gloops"—adorable characters who become wild with sugar and wise with wholesome foods. We're building an engaging IP through short, humorous social media clips that entertain and inspire reflection.

SaaS

[EXIT] Algolia

Algolia is a lightning-fast, hosted search API that enables real-time, typo-tolerant, and highly customizable search experiences.